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Josh Braun

boost cold email open rates

Published about 1 year ago • 1 min read

Are your cold email open rates low?

I got you.

Pop quiz:

Which subject line will most likely get opened?

A - Email marketing
B - Email marketing for vineyards
C- wine tastings at ZD

C.

Here’s why:

  1. ZD doesn’t want email marketing. ZD wants wine tastings. Why? More wine tastings = more wine sales.
  2. It's specific to ZD. People are more inclined to open emails when they feel they’re written for them, not everyone. It’s called social loafing.
  3. Creates curiosity (what about wine tasting at my winery?)

The takeaway:

When you talk to everyone, you speak to no one.

How to write words that motivate prospects to talk with you.

Josh Braun

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