cold email tip
Which cold email is most likely to get a response?
Cold email to a dentist. Lead generation.
Matt’s Email:
“Hey Amanda - I’d like to discuss your lead generation efforts. We’re helping other dentists generate leads straight from social networks and import them directly into your CRM (adding phone numbers and email addresses). I wanted to learn how you currently handle lead generation and show you what we’re working on. Are you available for a quick call tomorrow afternoon?”
Mandy’s Email:
“Hey Amanda - Are you booked solid next month for Juvéderm XC? I would like to send you potential candidates. Pay only when you get paid.”
A or B?
B right?
Here’s why:
- Amanda doesn’t want leads. She wants more Juvederm XC clients. Why? Juvederm has a high-profit margin. Clients keep coming back every single month.
- Matt is doing lead gen. Lead gen is risky. The ads turn on. You see 1k being deducted every week from you bank account. You don’t see leads. After 5 weeks, you see 5 leads. None of them convert. Meanwhile, Mandy de-risks the offer. She gets paid only when Amanda gets paid.
Josh Braun
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