unlearn writing
Unlearn writing.
Imagine walking up to a stranger and speaking like a cold email:
"Hey John -My name is Nick, and I’m a co-founder at ACME. We help course creators optimize the attendance of their online workshops. We've helped companies like A, B, and C. Are you available for a quick call tomorrow afternoon?"
That would be awkward, right?
Who talks like that?
When your formal people can't relate to you.
Meanwhile, if you're casual and more chill, you'd say something like this:
"Hey Josh - Are you looking to fill some slots for your Unshakable cold call workshop in April? I(*raises hand*). I fill slots. You pay only when money is in your PayPal. I know it's popular, so you're probably full."
That's way more likely to get a response because it feels like something a friend would say. Yes, it's a feeling.
The switch:
Formal - Informal
Josh Braun
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